The Council

The New Jersey Peach Promotion Council is an organization of peach growers, shippers, wholesalers, and associated industry. Directors of the Council are elected from these groups. Grower directors are elected from all areas of New Jersey based on tree acreage. Rutgers Cooperative Extension faculty and staff, and representatives of New Jersey Department of Agriculture assist the council and serve as ex officio members of the Board.

Funds to support peach marketing activities come from membership dues and voluntary contributions of the members, ads purchased for publication in the Wholesale Buyer’s, banner ads at the Council’s website, and other fund raising activities. The New Jersey Department of Agriculture supports the industry through the Jersey Fresh Matching Fund program as well as through their advertising and merchandising programs that include the promotion of peaches.

Major activities and accomplishments of the Council include:

  • Promotion of peaches via print media and radio
  • Annual publication and distribution of a Wholesale Buyer’s Guide
  • Development and distribution of promotional literature
  • Sponsorship of an annual media event at the beginning of the peach season
  • Design and maintenance of a professional website
  • Support of the New Jersey Peach Festival
  • Support of peach marketing research